BRANDING | DESIGN | ILLUSTRATION

What was your favorite vacation you ever went on? Why was it your favorite? Was it the way it made you feel, the food you ate, the break from reality it gave you, the placement of joy above all else? If you could recreate those feelings, would you?

Casa Me is inspired by the romanticism of an Italian vacation. Simple, authentic, and warm just like the taste of traditional Italian cuisine. The illustrations were designed to feel as if someone scribbled them into a notebook while sitting under an umbrella on the Italian coast. Custom script and a modern interpretation of a traditional Italian type, Casa Me blends old world sensibilities with new world thinking. Cozy, elegant, and refined, Casa Me transports you to your favorite vacation, making you feel at home and at ease. Not everything great has to be complicated. In fact, it’s rather simple.

LEAD DESIGN: ME
POSTCARD ILLUSTRATION: ZEB MAYER
AGENCY: BOX 8 CREATIVE
PHOTOGRAPHY: MEGHAN OLSON