Hanging Hills Brewing Co.
Beer labels and photography for a microbrewery out of Hartford, CT.
Teenage Dirtbag IPA
Beer is an incredibly oversaturated industry, with breweries doing everything they can to stand out on the shelf. We thought long and hard on a concept we felt would differentiate us from the rest. “Well, what if we made beer not look like beer? What if we made it look like something else entirely?” And that’s exactly what we did.
Teenage Dirtbag was the first in a line of beers that embraced the concept of, “Anything But Beer.” Lovingly inspired by Wheatus’ 2000 hit song of the same name. Making a revival in the last few years, this beer was designed with millennials in mind. The label art imagines what, “Teenage Dirtbag’s” high school notebook might have looked like, full of doodles, easter eggs, and nostalgic imagery from our formative years. This one goes out to the suburban pop punk kids that never truly grew up and are definitely still mad at their mom.
+ CT Art Directors Club Design Awards: Gold, Packaging
+ Craft Beer and Brew: Ranked in the highest percentile of the top IPA’s in the country
+ Hanging Hills’ best selling beer of all time
Critical Hit DIPA
A vintage-inspired video game beer for actual nerds, nostalgic millenials, and those of us old enough to remember 8-bit gaming (or have just been to Barcade on a Saturday night).
This beer was inspired by my love of video games, and the fond memories I have from my childhood of staying up all night with my older brothers in our basement playing our Nintendo 64. If you’re curious, yes, I did eventually beat them.
Embracing the novelty of 8-bit gaming, this label was designed on a square grid with each element being composed of individual squares. It flips Hanging Hill’s traditional label system by pixelating everything, even the logo. For the real ones, there’s several hidden easter eggs, but almost anyone could pick up this beer and feel that rush of nostalgia and the smell of victory (or more likely, defeat).
+ CT Art Directors Club Design Awards: Spirit of Creativity, Top Honor
+ CT Art Directors Club Design Awards: Gold, Packaging
Tepache Sunrise, a tepache-inspired pineapple ale designed to look like a Mexican candy bag.
“Can I get a hell yeah?” Hell Yeah, American Lager. Liquid gold.
