Miner’s Lounge, a craft cocktail bar located in the heart of Gold Rush territory—Angels Camp, California. Development for this project occurred in a two-week sprint where I was tasked to push the brand as far as I could with a limited budget and a short amount of time.

The brand features a classic Western feel while paying homage to the history of the region. With little to no spots offering craft cocktails, Miner’s Lounge strikes gold with its approachable, “come one, come all” environment that welcomes tourists and locals inside its doors.

The illustrations are handdrawn, cheeky and approachable. The frog, a motif throughout the brand, was inspired by Mark Twain’s short story, The Celebrated Jumping Frog of Calaveras County—a story enshrined in local lore.

Lead Design: Marie Corriveau, Atelier Cho Thompson