I was approached by the owners of Boost Bowls to help in the reimagining of their brand. Passionate about their business, they wanted to breathe new life into it. The main goal? Transform their outdated assets into a well-rounded brand that felt youthful, contemporary, lively, and a little bit cheeky. They wanted to stand out from the "beachy, surfer, rustic" vibes currently saturating the industry.

Boost Bowls specializes in modern, health-forward foods, like açaí bowls, smoothies, juices, and salads. The "Boost" in Boost Bowls comes from the idea that you can actively boost your life, your health, and your food. Boost Bowls aim is to brighten your day and boost your belly by offering healthy, guilt-free, meal alternatives and snacks.

Inspired by the chic and contemporary neighborhood of Wynwood, Miami, they wanted to embrace a contemporary edge while still remaining timeless and approachable to every demographic.

Design: Marie Corriveau, Freelance

+ Silver, Integrated Branding Program, CT Art Directors Club Awards