With nothing more than green velvet booths and a request for "something playful, maybe handwritten?", my collaborator thought, "What if Sophie was a psychic?" And so, Sophie became a psychic. The luxurious velvet booths, reminiscent of dramatized psychic costume robes, helped bring the persona of the brand to life. We treated the wordmark as if it were Sophie's signature: something luxe, yet unordinary. This fully custom wordmark, taken from Sharpie to screen, was the perfect way to capture sophistication and whimsy.

With playful nods to crystal balls, tarot cards, and the restaurant’s iconic basil garnishes, the brand invites you to a uniquely magical pizza night in one of Sophie’s lush booths as she predicts good toppings coming your way.

Lead Design: Justin Remotap, Box 8 Creative
Support: Marie Corriveau, Box 8 Creative
Photography: Meghan Olson